How to Plan Your Blog Post from Start to Finish; 5 Critical Elements You Need to Check Off for Every Blog Post; But when you’re structuring a series, you also have to make structural decisions about: The series as a whole. It will need a beginning and, if it isn’t an ongoing series, an end. These might be short sections of a post, or posts.
SEO and SMO. SEO (search engine optimisation) and SMO (social media optimisation) are both your best and worst enemies when it comes to creating clickable blog post titles. It’s a good idea to include keywords, but be careful how you use them. Placing too many in your title could be counter-productive, as Google tends to penalise such behaviour.