For everyone else things start to get a little sticky. The professional model for the graphic designer gets a little messy. You would imagine that Paul Rand’s essay The Politics of Design (1985) would be an extensive diatribe on the way in which design has been corrupted by corporate America. It’s not though.
Lead Graphic Designer Vs Senior Graphic Designer. Graphic designers are integral to a company's branding, advertising and marketing. Lead and senior graphic designers work in the same department.