The Leading Provider of Brand Management Homework Help Brand management helps the organization to understand how its brands are perceived and valued in the market place. It builds the relationship with the customers by offering promotional campaign, discounts, advertising, media marketing and other sales promotion initiatives.
Brand Management Is A Process Marketing Essay Abstract. Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. Edwin Artzt. Brand management is a process that involves every part, bit and employee of the company to capture the true essence of the brand.